Textual analysis of Music Videos2 [updated]

Video 2 Catherine jenkins - Rejoice

There isnt a narrative as such, but it shows clips of when she was gettin ready for the shoot of the video. for example: getting her make up done. All the stuff thats happened before the actually shoot is in black and white. This could represent that its was done in the past. Having it black and white also links in back to when the genre classical was first discovered. The narrative is non linear as it jumps from scene to scene. For example, one minute she will be on camera, the next she will be getting her makeup done. Also, some times its in colour, the next it's in black and white. The way its done could give a feel of documenting the music video, the way the shots are being portrayed.

The video is based in a studio, infront and behind the camera.

Obviously having access to the studio they are most likely to have high key and low key lighting. They use a lot of low key lighting to set a peaceful mood as the song is quite peaceful and calm. Some of the lighting is even caught on cameras so its also used to set the scene.

There are a few types of camera shots, Close ups on her face when she is singing, to catch emotion. Long shots are used to establish the shot. In these shots they include the behind scenes, this could be for the viewer to have a further undertsanding of what actually goes on behind scenes and gives them a sneaky preview. I had also noticed that one of the cameras is hand held when its behind the scenes following catherine. This gives the effect of not being so important because its behind the scenes.

People other than catherine are mainly in black clothing to represent that they are working behind scenes. Usually with a production, people behind scenes, such as director, hair and makeup, props, usually have to wear something dark so that they are harder to be seen and keeps them out of shot. Catherine herself, wears many beautiful dresses as she is the star in the video and needs to stand out. In total she wears 4 dresses, two of them being white which could represent peace and happy, which could link into the title 'rejoice'.

As she is a girl, to make her look extremely pretty she wears quite a bit of makeup. This includes, eyeliner, eye shadow, mascara and lip stick. This is also being put on in one of the shots.

Her hair is also very pretty too. Being curled by curling tongs. The reason of this is to emphasise her looks and give her a bigger profile of herself.

Sound track would be the song used, in this case rejoice.

There has been quite a bit of editing done to this video. One of the obvious techniqes would be turning the colour into just black and white, i think the reason of this is to give a very simple and peaceful look to it which links to the genre classical. There is also a type of effect where the camera zooms in on a camera from behind which then fades into the camera itself. at the same time it changes from black and white, to colour. This could represent the transformation from behind scenes to the actual real thing. I also would say it has been very colour corrected and gave a dazzling effect when on colour. i noticed in some shots too, the background seems slightly faded, which again gives a nice smooth feel to the video.